"We are on a mission to get more flowers from California to their destination fresher and faster"
NORCAL(California Association of Flower Growers and Shippers) is
a non-profit trade association established to represent the professional
needs and interests of the floral industry in California. We offer a variety
of services to strengthen the floral and agricultural industries by increasing
the flow of products from California to destinations throughout the world.
Incorporated in 1941, our association was initially developed to aid floral
shippers in the San Francisco Bay Area with moving their products. As
the California floral industry began to grow, it became clear that a strong
trade association was needed to unite and strengthen the industry. Although
our efforts have focused primarily on enhancing the floral transportation
network, we have also developed a variety of services to help our members
thrive in an evolving industry.
Over the years, our services have changed with the industry's changing
needs, but our goals remain constant: to build a better business environment
in which our members may operate, to promote the sale of California cut
flowers, and to provide the best possible services for our members'
use in their daily operations.
The association is governed by a board of directors, elected annually,
and is equally balanced with growers and shippers representing each of
the four membership areas in California: North, North Central, South Central
and South. Committees are established for specific areas of interest,
to develop and maintain membership benefit programs. A full-time staff,
committed to serving the membership, supports the board of directors,
committees, and NORCAL(California Association of Flower Growers and Shippers) members.