Fun 'N Sun 2026 - Pasadena, CA


About Fun 'N Sun 2026
Join us August 5–8, 2026, at the iconic The Langham Huntington, Pasadena for the Fun ‘N Sun Floral Convention as we celebrate A Legacy in Bloom—85 Years of Floral Excellence. Set across 23 acres of lush gardens, this premier event brings together floral professionals from across the country for an unforgettable experience filled with connection, inspiration, and growth.
From high-impact educational sessions and hands-on workshops to exclusive behind-the-scenes access at Fiesta Productions and guided tours of Los Angeles’ renowned flower markets, Fun ‘N Sun offers opportunities you won’t find anywhere else. The energy continues with signature evening events, meaningful networking, and the industry’s must-attend Flower Fair—where top growers, suppliers, and service providers come together in one vibrant space.
Whether you’re looking to discover new ideas, strengthen relationships, or elevate your business, Fun ‘N Sun is where the floral industry comes to connect, learn, and celebrate what’s next.
REGISTRATION will open on Tuesday, May 12, 2026
Registration Tiers:
• Early Bird Registration - (Until June 3, 2026) ~ $795
• Regular Registration - (June 4 – July 24, 2026) ~ $895 / Guest Passes increase by $40
• On–Site Registration - (on or after July 25, 2026) ~ $995 / Guest Passes increase by $60
Full Registration Includes:
• Wednesday – Newcomers Reception (newcomers only)
• Wednesday – Welcome Reception Cocktail Party
• Wednesday – “The Secret Garden” Dinner
• Thursday – J Schwanke – Impressions vs Activation
• Thursday – How Color is the Competitive Advantage – Presented by: Amy Balsters
• Thursday – “Flower Energy” – Channeling the Power of Stems – Presented by: Jenny Barker
• Thursday – Flower Fair Pre–Show Cocktail Party
• Thursday – “An Evening of Glitz and Glamour” Dinner
• Friday – Buffet Breakfast
• Friday – Flower Fair and Lunch
• Friday General Session:
- Keynote Speaker – Brett Culp – Empowering Innovation
- J. Keith White AIFD CFD – American Floral Trends for 2027–2028
- Wholesale Panel – West Coast Flower Production – A Deep Dive
Cancellation and Refund Policy
IMPORTANT: All registered attendee name changes and/or refund requests for the Event registration fee, hands-on sessions and/or a la carte tickets must be made in writing by email to Robin at RobinJ@hgmp.com.
Cancellations received on or before June 30, 2026, will be refunded 100% of the cost of the item cancelled, less a $25 administrative fee.
Cancellations received between July 1–14, 2026, will be refunded 50% of the cost of the item cancelled, less a $25 administrative fee.
Refunds will NOT be available for cancellations made on or after July 15, 2026, or for no-shows.
Fun 'N Sun 2026 Sponsors


