Ignite Your Passion at the 2025 Great Lakes Floral & Event Expo!
Calling all florists, event planners, and floral enthusiasts! The wait is over! Mark your calendars for the 2025 Great Lakes Floral & Event Expo (GLFEE), happening Friday, February 28th through Sunday, March 2nd at DeVos Place in Grand Rapids, Michigan.
Interactive Learning:
- Hands-On Workshops: Dive deep into specific floral design techniques with workshops like "The Art of the Whimsical Wedding" and " Serpentine Serenity: A Celebration of Life Workshop” these are only two of ten.
- Business Sessions: Gain valuable insights on essential topics like building your dream team, leveraging sustainability, and perfecting consultations that close sales. We have eleven total planned throughout the weekend.
- Interactive Hands on/ Business Session/Retail Shop Tour: Learn best practices for profitable flower shop merchandising from industry experts.
Main Stage Shows:
- GLFA Annual Design Contest: Witness the creativity and talent of floral designers from across the region.
- Informative and Entertaining Presentations: Gain valuable industry knowledge and be inspired by presentations like "Triple Play Container Twist “One Vase, Three Visions" and "Destination Weddings." These are only two of nine main stage designs offered during the event.
Networking and Recognition:
- Friday Night Mixer: Enjoy pizza and mingle with fellow attendees at the fun-filled Friday Night Mixer with GLFEE Bingo.
- Recognition & Awards Banquet: Celebrate achievements in the floral industry and hear a captivating keynote address on sustainability from Jackie Lacey AAF, AIFD, CFD, FSMD, PFCI.
- Sunday Annual Luncheon: featuring “State of the Industry” keynote by Derrick Myers CPA, CFP.
And so much more!
Let’s light those floral flames!
Samantha Belonga
