Time to Secure Your Place in the Industries Most Exciting Floral Education Event! Continue Reading
Grow Pro Webinar Series: Using AI Tools to Create SOPs (Special Bonus Session!) Continue Reading
San Francisco Unveils State-of-the-Art Wholesale Flower Market, Ushering in a New Era for Northern California’s Floral Industry Continue Reading
We’re so excited to showcase the beauty and benefits of flowers for self-care at the Philadelphia Flower Show, happening February 28th through March 9th. With over 200,000 attendees, this is an incredible opportunity to inspire consumers to embrace flowers as part of their self-care... Continue Reading
Get ready for an unforgettable experience as The Bloom Together Event (#TBTE25), brought to you by The Bloom Together Initiative, returns on March 3rd, 2025, to celebrate its 5th anniversary! After four incredible years of fostering connections, this premier floral networking event promises to... Continue Reading
For Immediate ReleaseAlexandria, Virginia - January 15, 2025Sustainabloom, a program from the American Floral Endowment, is pleased to announce the release of three new comprehensive guides designed to help the industry understand the role and importance of social sustainability. These new guides,... Continue Reading
The American Floral Endowment (AFE) is thrilled to share the 5th year of free educational training and programming through the Grow Pro Webinar Series! Designed for growers, this series has become a cornerstone resource for navigating the industry’s evolving challenges. Nationally... Continue Reading
Letter from Convention Chair Spencer Whitehouse–Seim We’re in the thick of it again, my dear fellow florists. It begins as corsage orders for Homecoming. Then, as soon as you’re back in the groove, you get hit by Thanksgiving centerpieces. And then who-knows-what: poinsettias,... Continue Reading
Calling all florists, event planners, and floral enthusiasts! The wait is over! Mark your calendars for the 2025 Great Lakes Floral & Event Expo (GLFEE), happening Friday, February 28th through Sunday, March 2nd at DeVos Place in Grand Rapids, Michigan. This year's theme, "Ignite &... Continue Reading
The XX International Protea Association Conference & XV International Protea Research Symposium is set to take place from March 30 to April 4, 2025, bringing together researchers, horticulturists, farmers, and enthusiasts from around the globe. With the inspiring theme "United by Proteas,"... Continue Reading
The April premiere of Life In Bloom is coming up soon, and it features flowers and farms on location in California. J Schwanke visits FBI Flowers, Kendall Farms, The Original Los Angeles Flower Market, and Mellano & Company which is celebrating 100 years in Flowers! Pictured Above: (Left... Continue Reading
Launch postponed to March 4 due to circumstances in California California-based Florabundance is delighted that their flowers and warehouse will be showcased in Season 1 of 'With Love, Meghan', a Netflix series starring Meghan Markle. However, considering the challenging circumstances in the... Continue Reading
