Seed Your Future and American Floral Endowment Thanks New Bloom Solutions and Sponsors

For Immediate Release
Alexandria, VA - March 18, 2025

Seed Your Future (SYF) and the American Floral Endowment (AFE) extend their heartfelt gratitude to New Bloom Solutions and all the sponsor collaborators whose generous contributions will help inspire and educate more students about the rewarding career opportunities within floriculture. Their support ensures that young people nationwide are introduced to the diverse and dynamic world of flowers and plants, fostering the next generation of horticulture professionals. In addition to supporting student education, these contributions will further AFE's efforts in funding vital research, scholarships, and educational resources to strengthen the floral industry.

This marks the third year that Seed Your Future has received funds from this event, allowing the organization to expand its reach and impact. Through these contributions, Seed Your Future has also established new partnerships with floral industry companies to highlight diverse career paths, including marketing, entrepreneurial opportunities for starting a business, and importing cut flowers.

The American Floral Endowment was also a two-time recipient of funding from this event. These contributions will support AFE’s ongoing efforts to provide essential resources, scholarships, and educational programs that strengthen the floral industry. AFE's commitment to industry growth through research, grants, and resources ensures that the floral sector continues to thrive for generations to come.

"We are incredibly grateful to New Bloom Solutions and all of our sponsor collaborators for recognizing the importance of investing in the future of floriculture," said Jazmin Albarran, Executive Director of Seed Your Future. "Their generosity allows us to expand our reach, introduce more students to this vibrant industry, and ensure they see floriculture as a viable and fulfilling career path."

AFE Executive Director Debi Chedester, CAE, added, "This event provided a wonderful opportunity to connect with the floral community and highlight the vital work that both AFE and Seed Your Future are doing to support industry growth. The funding from this event will directly support our mission to advance the floral industry through research, education, and scholarships. We are grateful for this generous support and the positive impact it will have on our industry's future."

Both Seed Your Future and the American Floral Endowment remain committed to increasing awareness about floriculture and horticulture careers through education, outreach, and industry partnerships. The organizations look forward to continuing this mission with the ongoing support of valued sponsors and collaborators.

"We are proud to support this event, which recognizes the incredible work of both AFE and Seed Your Future. As an industry, it's vitally important that we continue to invest in these programs to ensure the advancement and growth of floriculture for future generations,” noted Joost Bongaerts, CEO of Florabundance, one of the event contributors.

Jazmin Albarran, Executive Director of Seed Your Future, and Debi Chedester, Executive Director of the American Floral Endowment, are available for interviews upon request.

About Seed Your Future: 

Seed Your Future is the movement to promote horticulture and inspire people to pursue careers working with plants. We envision a world where everyone understands the power of plants and is aware of the promising careers in the art, science, technology, and business of horticulture. For more information and to support Seed Your Future's ongoing efforts, visit seedyourfuture.org.

About the American Floral Endowment: 

The American Floral Endowment (AFE) is dedicated to advancing the floral industry through funding research, educational grants, and scholarships. Since 1961, AFE has provided vital resources to support the growth and success of floral businesses while developing programs to engage and inspire the next generation of industry professionals. For more information or to support AFE's efforts, visit endowment.org.