Attention Members-Time to Secure Your Place in the Industries Most Exciting Floral Education Event!

Registration is now open for the 2025 AIFD® Industry Showcase, which will be held exclusively at the AIFD® National Symposium in Palm Springs, CA, from July 12 to July 15.

The AIFD® Industry Showcase is where you show your products and services internationally. Participating in this highly anticipated event allows your band to meet and mingle with the floral industry's top decision-makers. Known as an intimate showcase with significant impact, the AIFD® Industry Showcase allows participating companies the time and opportunity to meet and talk with attendees while showcasing their latest and most outstanding products.

Unlike the traditional trade show, the AIFD® Industry Showcase puts you in front of a diverse audience looking for fresh ideas, new products, and new sources. Many attendees are new to the industry, which positions your company to impact their growing business.

The Showcase will take place at the Palm Springs Convention Center on July 12. Symposium coordinator Lori Novak said, "We're really excited about the Symposium being held in California. The members of CalFlowers have long been supporters of the AIFD® Symposium, and we hope to show our appreciation for their continued generosity by offering them a special discount to participate in this year's Showcase."

Running through April 1, CalFlowers members can register for the Industry Showcase, which will include a one-day pass to the Symposium, display space in the Showcase, and a one-year AIFD® Industry Partner Membership with benefits. Novak explains, "Typically, this would cost over $1,200.00, but we are excited to offer our friends at CalFlowers all this for $900.00 if they sign up before April 1."

For more information on the upcoming AIFD® Symposium visit https://aifd.org or email info@aifd.com for a Showcase registration form.