Learn The Fine Art of Trendspotting for Flowers - Presented by J Schwake
Trends are a “Hot Topic” in the flower industry! Flower farmers, retailers, wholesalers, and designers are constantly bombarded with “Trend Reports” that seek to “Create” flower trends. J notices that, many times, so-called ‘Trend Reports’ are merely promotional in nature, trying to drum up business for specific flowers, colors, varieties, or products – and lack true observation and insight into what is happening in the marketplace that can benefit us. It’s not helpful to attempt to manufacture a trend. However, there are Trends that form in the marketplace that are worth noting. Ideas and concepts that have already infiltrated the market that are waiting, evolving, and ready to benefit us and our flower world.
Enter the world of trendspotting for flowers! Learn to identify, realize, and monetize flowers through verified trends that are truly soaring and successful. J will identify trends that are flower adjacent, and flower supported, that can help you sell more flowers to more people more often. This is a program that helps you learn to spot trends - at local, regional, national, and even international levels - and provides the tools for you to create your own avenue of success - after all, it’s all about the flowers!
J Schwanke AAF, AIFD, CFD and PFCI, is a lifelong flower industry expert, 4th generation florist. J is the creator and host of “J Schwanke’s Life In Bloom” on Public Television.