OASIS® Renewal™ Floral Foam is certified OK biobased with a 4-star rating from TÜV Austria KENT, Ohio USA – 28 January 2025 – Smithers-Oasis, a worldwide leader in the floriculture and floral design industry, has launched a new plant-based floral foam - OASIS®... Continue Reading
Floral News
Stay up to date with CalFlowers, industry news, and more.
Time to Secure Your Place in the Industries Most Exciting Floral Education Event! Continue Reading
Grow Pro Webinar Series: Using AI Tools to Create SOPs (Special Bonus Session!) Continue Reading
San Francisco Unveils State-of-the-Art Wholesale Flower Market, Ushering in a New Era for Northern California’s Floral Industry Continue Reading
We’re so excited to showcase the beauty and benefits of flowers for self-care at the Philadelphia Flower Show, happening February 28th through March 9th. With over 200,000 attendees, this is an incredible opportunity to inspire consumers to embrace flowers as part of their self-care... Continue Reading
Get ready for an unforgettable experience as The Bloom Together Event (#TBTE25), brought to you by The Bloom Together Initiative, returns on March 3rd, 2025, to celebrate its 5th anniversary! After four incredible years of fostering connections, this premier floral networking event promises to... Continue Reading
Location: California (Preferred) | Remote with Travel Are you ready to lead the charge in transforming the floral industry? CalFlowers (California Association of Flower Growers & Shippers) is seeking a visionary and dynamic Executive Director to drive innovation, champion growth, and amplify... Continue Reading
Green Valley Floral – A Legacy of Quality and Innovation Nestled in the heart of Salinas, California, Green Valley Floral is a third-generation flower grower and shipper that has been at the forefront of the floral industry for decades. Renowned for its commitment to excellence and... Continue Reading
January 2025 Newsletter A Bright Outlook for 2025 A letter from CalFlowers Executive Director 2025 is off to a... Continue Reading
For Immediate ReleaseAlexandria, Virginia - January 15, 2025Sustainabloom, a program from the American Floral Endowment, is pleased to announce the release of three new comprehensive guides designed to help the industry understand the role and importance of social sustainability. These new guides,... Continue Reading
The American Floral Endowment (AFE) is thrilled to share the 5th year of free educational training and programming through the Grow Pro Webinar Series! Designed for growers, this series has become a cornerstone resource for navigating the industry’s evolving challenges. Nationally... Continue Reading
Launch postponed to March 4 due to circumstances in California California-based Florabundance is delighted that their flowers and warehouse will be showcased in Season 1 of 'With Love, Meghan', a Netflix series starring Meghan Markle. However, considering the challenging circumstances in the... Continue Reading