CalFlowers and the Society of American Florists Partner for Exclusive Membership Savings CalFlowers is thrilled to announce a new partnership with the Society of American Florists (SAF), bringing our members an exciting opportunity to save on SAF membership. This collaboration underscores our... Continue Reading
Letter from Convention Chair Spencer Whitehouse–Seim We’re in the thick of it again, my dear fellow florists. It begins as corsage orders for Homecoming. Then, as soon as you’re back in the groove, you get hit by Thanksgiving centerpieces. And then who-knows-what: poinsettias,... Continue Reading
Calling all florists, event planners, and floral enthusiasts! The wait is over! Mark your calendars for the 2025 Great Lakes Floral & Event Expo (GLFEE), happening Friday, February 28th through Sunday, March 2nd at DeVos Place in Grand Rapids, Michigan. This year's theme, "Ignite &... Continue Reading
At CalFlowers, we’re dedicated to fostering growth, collaboration, and success within the floral industry. Our 2025 Membership Drive, running from January 1 to March 31, offers a unique opportunity for floral professionals—growers, wholesalers, retailers, e-commerce, and service... Continue Reading
Let’s start the New Year by celebrating the incredible power of flowers and self-care! On January 2nd, That Flower Feeling is launching the Self-Care, New You Challenge, a month-long social media campaign to inspire consumers to embrace flowers as part of their self-care... Continue Reading
San Francisco Flower Market bids farewell to its home of 58 years — but it’s not moving far Continue Reading
2024 A Year in Review As 2024 comes to a close, we look back on a year marked by collaboration and shared achievements... Continue Reading
New Marketing Assistance Now Available for Specialty Crop Producers Continue Reading
Read the December Newsletter here. Continue Reading
The floral industry is undergoing rapid changes, from advances in technology and sustainability to shifting consumer preferences and workforce dynamics. For flower growers, shippers, wholesalers, importers, specialty non-ornamental growers, hard goods and packaging manufacturers,... Continue Reading
Nestled in the heart of Charlottesville, Virginia, Cake Bloom is redefining how we view flowers and celebrations. This sister-owned and operated small business opened its doors in September 2021 with a heartfelt mission: to make every occasion extraordinary. At Cake Bloom, florals take center... Continue Reading
The California State Floral Association (CSFA) proudly hosted its annual event, CaliFlora 2024 – Rekindle Your Imagination, on November 8–10, 2024, at Cal Expo in Sacramento. This year’s convention brought together floral enthusiasts, students, and industry professionals for... Continue Reading
