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CalFlowers Annual Recap
CalFlowers Annual Recap

2024 A Year in Review   As 2024 comes to a close, we look back on a year marked by collaboration and shared achievements... Continue Reading

Postedby Jordan Richardson
Date posted12/19/2024


December 2024 Newsletter
December 2024 Newsletter

Read the December Newsletter here. Continue Reading

Postedby Jordan Richardson
Date posted12/11/2024


Adapting Hiring Strategies for Success in the Evolving Floral Industry
Adapting Hiring Strategies for Success in the Evolving Floral Industry

The floral industry is undergoing rapid changes, from advances in technology and sustainability to shifting consumer preferences and workforce dynamics. For flower growers, shippers, wholesalers, importers, specialty non-ornamental growers, hard goods and packaging manufacturers,... Continue Reading

Postedby Pam Lopez
Date posted12/10/2024


CaliFlora 2024 – Rekindle Your Imagination – A Huge Success!
CaliFlora 2024 – Rekindle Your Imagination – A Huge Success!

The California State Floral Association (CSFA) proudly hosted its annual event, CaliFlora 2024 – Rekindle Your Imagination, on November 8–10, 2024, at Cal Expo in Sacramento. This year’s convention brought together floral enthusiasts, students, and industry professionals for... Continue Reading

Postedby Monnaie C. Pepin
Date posted12/9/2024


Member Spotlight: Cake Bloom
Member Spotlight: Cake Bloom

Nestled in the heart of Charlottesville, Virginia, Cake Bloom is redefining how we view flowers and celebrations. This sister-owned and operated small business opened its doors in September 2021 with a heartfelt mission: to make every occasion extraordinary. At Cake Bloom, florals take center... Continue Reading

Postedby Jordan Richardson
Date posted12/9/2024


Member Spotlight: iBuyFlowers LLC
Member Spotlight: iBuyFlowers LLC

The floral industry has long relied on traditional supply chains, but iBuyFlowers is taking a different approach. Founded in 2017, their online marketplace has transformed the way florists and event planners access wholesale flowers, providing a direct connection to over 100+ international and... Continue Reading

Postedby Jordan Richardson
Date posted12/2/2024


November 2024 Newsletter
November 2024 Newsletter

Read the November Newsletter here. Continue Reading

Postedby Jordan Richardson
Date posted11/6/2024


Holiday Season Prep for your Floral Business: Key Roles to Hire for Now — Let’s get creative!
Holiday Season Prep for your Floral Business: Key Roles to Hire for Now — Let’s get creative!

The season of floral celebration is upon us, and with it comes the most exciting—and yes, busiest—times of the year! Are we pumped? Absolutely! Ready to bring the floral holiday seasons into our business operations? Well, that’s going to take a little extra planning and, Pollen... Continue Reading

Postedby Pam Lopez
Date posted11/4/2024


BYU-Idaho Horticulture and Floral Design Program
BYU-Idaho Horticulture and Floral Design Program

BYU-Idaho Horticulture and Floral Design Program: Cultivating the Future of Floral and Horticultural Industries Continue Reading

Postedby Monnaie C. Pepin
Date posted10/31/2024


ASCFG Regional Conferences Support Member Success in 2024
ASCFG Regional Conferences Support Member Success in 2024

ASCFG Regional Conferences Support Member Success in 2024 Continue Reading

Postedby Monnaie C. Pepin
Date posted10/24/2024


AFE: 2024-25 Grants Empowering Floral Industry Education
AFE: 2024-25 Grants Empowering Floral Industry Education

2024-25 Grants Empowering Floral Industry Education Continue Reading

Postedby Monnaie C. Pepin
Date posted10/22/2024


Delaware Valley Floral Group, LLC Announces the Acquisition of Zieger & Sons, Inc. 
Delaware Valley Floral Group, LLC Announces the Acquisition of Zieger & Sons, Inc. 

The Delaware Valley Floral Group, LLC (DVFG) has reached an agreement to acquire Zieger & Sons, Inc., ahighly respected wholesale floral distributor that has served the Northeast region for over 100 years. Established in 1910 by Ernst Zieger, Zieger & Sons, Inc. has been a cornerstone... Continue Reading

Postedby Jordan Richardson
Date posted10/21/2024