January 2025 Newsletter A Bright Outlook for 2025 A letter from CalFlowers Executive Director 2025 is off to a... Continue Reading
The American Floral Endowment (AFE) is thrilled to share the 5th year of free educational training and programming through the Grow Pro Webinar Series! Designed for growers, this series has become a cornerstone resource for navigating the industry’s evolving challenges. Nationally... Continue Reading
Letter from Convention Chair Spencer Whitehouse–Seim We’re in the thick of it again, my dear fellow florists. It begins as corsage orders for Homecoming. Then, as soon as you’re back in the groove, you get hit by Thanksgiving centerpieces. And then who-knows-what: poinsettias,... Continue Reading
Calling all florists, event planners, and floral enthusiasts! The wait is over! Mark your calendars for the 2025 Great Lakes Floral & Event Expo (GLFEE), happening Friday, February 28th through Sunday, March 2nd at DeVos Place in Grand Rapids, Michigan. This year's theme, "Ignite &... Continue Reading
The XX International Protea Association Conference & XV International Protea Research Symposium is set to take place from March 30 to April 4, 2025, bringing together researchers, horticulturists, farmers, and enthusiasts from around the globe. With the inspiring theme "United by Proteas,"... Continue Reading
The April premiere of Life In Bloom is coming up soon, and it features flowers and farms on location in California. J Schwanke visits FBI Flowers, Kendall Farms, The Original Los Angeles Flower Market, and Mellano & Company which is celebrating 100 years in Flowers! Pictured Above: (Left... Continue Reading
Launch postponed to March 4 due to circumstances in California California-based Florabundance is delighted that their flowers and warehouse will be showcased in Season 1 of 'With Love, Meghan', a Netflix series starring Meghan Markle. However, considering the challenging circumstances in the... Continue Reading
CalFlowers and the Society of American Florists Partner for Exclusive Membership Savings CalFlowers is thrilled to announce a new partnership with the Society of American Florists (SAF), bringing our members an exciting opportunity to save on SAF membership. This collaboration underscores our... Continue Reading
At CalFlowers, we’re dedicated to fostering growth, collaboration, and success within the floral industry. Our 2025 Membership Drive, running from January 1 to March 31, offers a unique opportunity for floral professionals—growers, wholesalers, retailers, e-commerce, and service... Continue Reading
Let’s start the New Year by celebrating the incredible power of flowers and self-care! On January 2nd, That Flower Feeling is launching the Self-Care, New You Challenge, a month-long social media campaign to inspire consumers to embrace flowers as part of their self-care... Continue Reading
San Francisco Flower Market bids farewell to its home of 58 years — but it’s not moving far Continue Reading
New Marketing Assistance Now Available for Specialty Crop Producers Continue Reading
